Comments on: Marketing FFTH

By: Ted S.

Ted S. — Wed, 03 Dec 2008 22:36:10 +0000

There are several “planned communities” out here in Colorado that have done what Ken is suggesting. The developers have contracted with third party providers (San Isabel Telecom is one that I know of) to bring fiber from the home to their node. If the homeowner wants it, they can receive services from San Isabel over the fiber connection, otherwise Qwest, Comcast, and CenturyTel are able to provide service over copper.

Qwest, Comcast, and CenturyTel are making great strides in certain areas to bring fiber closer to the home but it is still “a mile away”. In more remote areas like Steamboat Springs, the situation is even worse – if you live just outside the town limits, the chances are very good that you don’t even have copper cable service run to your street (never mind your house). Several wireless broadband ISPs have capitalized on this but some people still would like the option of receiving Cable TV – and over the air isn’t an option we are way over the “cliff” here. In fact it’s more of a Continental Divide.

By: kennethrcarter

kennethrcarter — Wed, 03 Dec 2008 22:18:06 +0000

Rudolf, Jeff,

Thanks for your helpful comments. You both make the salient point that the marketing of FFTH has to be handled delicately in order demonstrate its value and get home owners to buy-in. Perhaps, Joe the Fiber Layer is not the best term of art. The point is to demonstrate the the FFTH provider is not Verizon, Comcast, or other network provider.

BTW, Rudolf, you in the Netherlands cheat. You use submarine cables for local loops! ;- )

By: Jeff Goldthorp

Jeff Goldthorp — Mon, 01 Dec 2008 13:39:19 +0000

Ken – read ur ffth post. I dunno. Seems to me that joe the homeowner might be squeamish about backlash from neighbors if joe the fiber layer turns out to be a little shady. I’m picturing joe the plumber showing up with pipe wrench in hand swinging for joe the homeowners head over a damaged septic system. But maybe I just don’t have enough faith in my fellows. Cool idea though.

By: Rudolf

Rudolf — Thu, 27 Nov 2008 10:46:35 +0000

How do you think Nuenen got 95% penetration for FTTH?
And why do you think Reggefiber has an FTTH shop in every town they start a project?

Nuenen was really cool, every home that signed up got a small sign that they could put in the front yard to show that they had signed up. The streets filled up with signs Better still marketing was done by working with the local amateur football club etc.

BTW money might actually spoil the success. If your neighbor says its good and there is no financial benefit for him you might trust him more than if there is a financial reward.